A wise man once said that apart from the spelling there is no difference between counselling and coaching. There’s a shade of truth in this but for the sake of the clarity I’m trying to achieve in this piece I am going to illustrate the differences such as they are. In fairness, it’s relatively easy for me to do this as I am concentrating on coaching that takes place at work; usually delivered by a line manager. We’ll see later on when we come to look at the different types and branches of coaching activity that the lines of distinction do become far more blurred.

As with mentoring, the skills of the coach and the counsellor are the same. They each listen attentively, ask probing questions and offer non-judgemental observations in the spirit of helping their ‘clients’ find their own answers. I don’t think either a coach or a counsellor would go down the “You should…”, “You must…” route. The difference does not lie in the skill set; it has much more to do with the content of the conversation and the desired result.

Counsellors are concerned with identifying root causes. They will guide us on a journey through our history to identify critical incidents and problems that have left a mark and cause us problems still. With such issues identified, the work of the counsellor develops into one of exploring ways of dealing with those problems and making changes. We can easily see that relationship counsellors, substance abuse counsellors, bereavement counsellors, etc. focus on dealing with what’s happened.

Coaches are concerned with moving forward. Coaches help the people whom they coach to identify a desired set of circumstances, to examine how that contrasts with current circumstances and then to plan out a series of steps to get from one point to the other. The coach starts from the here and now and, although aware that situations in the past can cause problems today, is more focused on creating mobility and momentum and on getting people started. Coaches focus on dealing with what must happen next.

Picture the scene: you’re three-nil down at half time. The team counsellor would examine the mistakes of the first half, but the team coach would set out the tactics for the second. Both are useful, and as ever are often combined. As always, the needs of the people we’re helping must override any semantic debate around the differences.

However, getting the positioning right is crucial. I’ve seen many a coaching programme get off to a shaky start because staff perceived that they were going to be counselled and were obviously uneasy about how well their managers were qualified to offer this kind of help and whether it was appropriate to talk about potentially emotive personal issues in a work context. Of course there may be a time for counselling at work, and what starts out as a straightforward coaching session may move in that direction. With this in mind it is worth checking out your organization’s welfare and access to counselling policy if you have the slightest suspicion that a coaching approach may uncover a deep seated issue and thus need a professional intervention.

The statements below are an attempt to put these comparisons in simple terms

Managing “Do this.”

Instructing “Here’s how to do this.”

Training “Have a go at doing this.”

Mentoring “My advice would be to….”

Counselling “What feelings does this invoke?”

Coaching “How do you think you could…?”

I wonder if in the end these differences are purely academic and of more interest to people like me who muse on these things, than to people like you who have the harder task of getting people to be the best they can at work.

Having said that, an appreciation of the similarities and differences is useful when it comes to positioning coaching in your team and in your organization. You may well find that if your team is unclear about what coaching involves and have confused it with other things, then they may not engage as fully as you’d wish.

eld of endeavour we need knowledge, skills and an appropriate state of mind to perform well. Coaching is no different. In previous articles I have written about skills and state of mind. In this article I will consider the knowledge base that good coaches need, both in terms of subject matter expertise and knowledge of coaching itself.

Subject Matter Expertise

There is still some debate around whether coaches need a detailed knowledge of the matter in hand or underlying subject in order to be able to coach another person effectively.

Some argue that it is impossible to coach without subject matter expertise, as without it we can’t show another person what to do or give our advice or guidance. However it’s clear that telling people what to do is fraught with danger; do I understand how I get results myself? Can I find a way to express that to another person? Will they be able to remember what they’ve been told? We’ve also come to recognize that, these days, knowledge is out of date within a few months and it is highly risky to approach any situation with out of date knowledge. Far better then to coach in a way that allows other people to develop their own solutions and to do so in a way that encourages them to become self-reliant in the future.

That being said, as far as being a manager coaching in a work situation is concerned, in reality we probably will have some background in the situations being discussed, but we should resist the temptation to jump in with our own quick fix solutions.

Knowledge of coaching itself

This is a far more important area of knowledge for effective coaching and breaks down into four main areas:

1 What coaching is

We need to understand – and may often need to explain – that coaching is NOT about telling people what to do and how to do it. In fact, coaching is an interventions designed to raise awareness, generate responsibility and build trust.

2 How managers can incorporate coaching in their own style

We all have our own style of communication with some of us preferring a more directive approach and others a less directive one. Managers who coach need to develop an understanding and knowledge of incorporating the principles of coaching into their own natural style.

3 The principles of awareness, responsibility and trust

Before I can change and improve anything I must first become aware of how it is now. Ultimately it is I who must take responsibility for making improvements and changes. I must trust myself to try new things and I must trust my coach to help me do them. The best coaching managers are those that understand and apply these principles.

4 The impact of questioning and active listening

Questions evoke awareness, responsibility and trust infinitely better than instructions or advice, but even the best coaching questions are meaningless without effective listening.